Media

Slathering on sunscreen whenever you’re spending time al fresco should be a no-brainer — even when it’s cloudy — to protect against skin damage and cancers.

Birnur explores test methods applied in creating scalp care products to address scalp conditions such as inflammation, redness, dandruff (D) and seborrheic dermatitis (SD).

Ranging from footprints to charting sustainability journeys, Merchant Boxes' Alison Engleson and Birnur unpack various topics on sustainability for small brands.

Birnur discusses methodologies on how to measure skin radiance and texture, the interconnectedness of these two attributes and scientific roots of why we covet smooth flawless skin.

Birnur was interviewed during the CSR week of Dior Beauty's Employee Resource Group, Hive. Conversation covered power of scents, green emblems, product efficacy and more.

Birnur delves into the role of sensory testing in the development of cosmetics for skin and hair.

Birnur spoke at the Sustainable Beauty E-Summit by the Eco Well.

Birnur explores the evolving world of hair conditioning and repair, including prevalent bonding claims.

Birnur interviewed experts in the field to reveal how bullet lipsticks age, which risks are real and which signs matter most.

Birnur examines how “natural” is defined in cosmetics and how to distinguish real standards from marketing language.

Birnur brings clarity to when “organic” labeling reflects a recognized standard and when it’s just a word.

Birnur interviewed experts to weigh in on how the clean beauty trend gained momentum, where it went wrong, and what matters more than labels now.

Birnur discusses what common cosmetic claims really mean, how they’re used, and what to look for beyond the label.

Birnur breaks down what contributes to our clothing’s environmental footprint.

Birnur dives deep into the literature of what science supports and where research is still evolving on the longevity front..

Birnur explores what research shows about how changing day length affects mood, sleep, and how it is experienced differently.

The 2026 Best of the Year Award winners are selected by our expert and consumer real-world testing. Shop them at a discount during Amazon Prime Big Deal Days on October 6-7 this year!

Color cosmetics come in countless formats, each with its own performance expectations. So how do we measure what really matters? Birnur explores this challenge through published research and insights from industry experts.

53 winners across 10 categories, all rigorously tested by subject-matter experts, consumers, and Best of the Year Media analysts.